Which term refers to customers ordering products via the postal system?

• A. A two-level distribution channel
• B. Retailers
• C. Speciality channels of distribution
• D. Mail order

Answer: (D)

The term mail order describes customers placing orders through the postal system, usually via catalogs or order forms, with payment by mail and goods shipped by post. This is a direct-to-consumer channel that operates without requiring a visit to a physical store, making it possible to reach customers who aren’t nearby. It differs from a two-level distribution channel, which involves intermediaries like wholesalers and retailers between the producer and the customer, and from retailing in stores. While catalog-based or direct-response approaches are related, mail order is the specific term that captures the postal-ordering method.