Which term describes using a range of channels to reach customers? (Duplicate? No, different wording)

• A. Intermediaries
• B. Speciality channels of distribution
• C. A multi-channel distribution strategy
• D. A one-level distribution channel

Answer: (C)

A multichannel distribution strategy means reaching customers through several different channels—online stores, physical shops, catalogs, marketplaces, and more. This approach fits because it matches diverse shopping habits, expands reach, and reduces dependence on any single path to customers. It also gives the business flexibility to adapt if one channel slows down.

Intermediaries is a broad term for middlemen and doesn’t specify using multiple channels. Specialty channels refer to particular, often niche, channels and don’t inherently imply a range of channels. A one-level distribution channel describes a single path from producer to retailer to consumer, which is the opposite of using multiple channels.