The sellers of products to consumers in outlets or shops are known as which term?

• A. Intermediaries
• B. A two-level distribution channel
• C. Mail order
• D. Retailers

Answer: (D)

Retailers are the businesses that sell goods to end customers through stores or outlets. They sit at the final step of the distribution chain, taking products from manufacturers or wholesalers and making them available for purchase by consumers in physical shops. This distinguishes them from intermediaries in general, who may handle bulk movements or storage, and from distribution channels that describe a structure (like a two-level channel with wholesalers between producers and retailers). Mail order refers to selling via catalogs or online orders, which is a method of distribution rather than the type of seller at the point of sale. So, the term for sellers of products to consumers in outlets or shops is retailers.