Refers to unplanned or unintentional purchases due to the lure of eye-catching point of sales promotions.

• A. Impulse buying
• B. Informative promotion
• C. Direct mail
• D. Packaging

Answer: (A)

Impulse buying refers to unplanned purchases that happen because a shopper is enticed by eye-catching point-of-sale promotions in the store. When a promotions display or limited-time offer is visible at the moment of decision, it can nudge the shopper to buy something they hadn’t planned to. This directly matches the scenario described: a spontaneous purchase triggered by in-store promotions. The other terms describe different ideas—informative promotions aim to provide knowledge to influence choices, direct mail is a promotional channel delivering offers by mail, and packaging concerns the product’s exterior design, which can influence perception but isn’t about impulsive purchases spurred by in-store promotions.