Promotional information spreading from person to person through verbal communication is known as?

• A. Slogans
• B. Goods
• C. A service
• D. Word-of-mouth (WOM) promotion

Answer: (D)

Spreading promotional information from person to person through verbal communication is word-of-mouth promotion. This form relies on informal conversations where someone shares experiences or recommendations about a product or service with others. It stands apart from slogans, which are deliberate messages crafted by a company, and from goods or a service, which are the offerings themselves rather than the way information is shared. Word-of-mouth is valued for its perceived credibility because people often trust friends and peers more than marketing messages. It can spread quickly through social networks and online reviews, but its core idea is the interpersonal, spoken sharing of information.